Chopard’s historic partnership with the Mille Miglia continues with the Maison
choosing to support the Mille Miglia Green, first responsible and environmentally friendly
endurance race, which was held last month.
The Masion has been actively associated since 1988 with what Enzo Ferrari referred to as
corsa più bella del mondo and chose to support the new spin-off races of the famous Italian
Mille Miglia as part of its ethical commitment philosophy. This partnership is an ideal
example of how it is possible to unite Chopard’s passion for automobiles and its journey to
Sustainable Luxury within the same dynamic.
Chopard was present at the start line in Bresica as partner and official timekeeper for the first
leg of the race, which featured 35 vehicles with electric or hybrid engines.
The three-day race saw drivers cover three different legs, with the first day’s racing within
the historic city centre of Brescia, a second route running from Brescia to Milan, and a third
and final leg between Milan and the Lainate driving centre. To encourage participants
halfway through, Chopard had set up its Chopard Espresso Lounge on Gae Aulenti Square in
Milan, offering gentlemen drivers engaged in the competition – as well as enthusiasts who
had come to cheer them on – a place conducive to conviviality and sharing.
At the finish on the Lainate circuit, GianMaria Aghem et Rossella Conti, the winners of the
competition, who had set off two days earlier at the wheel of a Tesla Model 3 Performance,
were each presented with a Chopard Mille Miglia Racing Colours timepiece – naturally
featuring a green dial!
The Maison, a pioneer in the development of ethical watchmaking and jewellery, introduced
the Mille Miglia Racing Colours collection in 2018 to commemorate the 30th anniversary of
the partnership between Chopard and the Mille Miglia. A limited-edition collection, the five
Mille Miglia Racing Colours watches (Rosso Corsa, Speed Silver, British Racing Green,
Vintage Blue and Speed Yellow) come with unique dials designed for collectors with a keen
eye for details. They pay tribute to the golden age of motor sport and to an exclusive race.
Two British Racing Green versions constituted the winners’ trophy of this first Mille Miglia
Green edition.
To know more about Chopard’s range of watches and accessories, visit Khimji’s
Watches, who are exclusive dealers of the brand in Oman. The Khimji’s Watches
Showroom & Service Centre is located at Way No 3036, Building No 2825, Al
Ufouq Building, Shatti al Qurm. Log on to www.khimjiswatches.com for more
information.
